Mi0 Water Enhancer – NOT

Have you seen the latest all out marketing campaign for the water flavoring product called Mi0?

Watching the commercial I was already yacking as they swirl this red thick liquid into a perfectly clean glass of water. The red coloring misting and swirling through the water. All I can think about is the petro-chemicals used for the color dyes and who knows what they are using for the zero sugar claim. And lets not even get started about the artificial flavor options.

So looking long and hard I finally found a Nutrition Fact label that confirmed my suspicions. And Kraft is behind this. Wow, big surprise.

This really is a toxic mix of Polusorbate 60, Red 40, Blue 1 along with the other usual suspects.

I highly recommend reading the books “The One Hundred Year Lie” and “Twinkie, Deconstructed” to understand what this label means.  My fear is most will look at the Sugar 0g and go “oh great!”.

Drink your water people. Drink Sparkling water. Add your own real lemon or lime slices. But don’t buy into this toxic swill.

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3 Comments

  1. J.G

     /  April 6, 2011

    Personally, I think your journalistic skills need some improvement. To quote you “This really is a toxic mix of Polusorbate 60, Red 40, Blue 1 along with the other usual suspects.” First off I would have included proof that food coloring has killed any one over the last 100 years… Which you wont be able to find. Second, your “article” is completely condescending, again I quote you. “So looking long and hard I finally found a Nutrition Fact label that confirmed my suspicions. And Kraft is behind this. Wow, big surprise.” You attack Kraft for offering products the general public would be excited over. What have you personally offered society in the form of consumables? I am guessing not much. I stumbled upon your poor excuse of an article and vomitted when I read your spewing of vulgarity you call a classy and regardable piece of litature. I would rate this as educational as Mein Kmapf or the Anarchist cook book, while some audiences may find it informative you wont be winning over any panels on your great skill set. Basically dont quit your day job chump.

  2. Ha, I can’t believe I neglected to approve this comment. Anyway, approving this comment so that other can enjoy this as much as I did.

  3. Tom

     /  September 5, 2011

    Tom, clearly a hitman for Kraft trying to discredit the fact that many studies have shown anything processed has a long term negative affect in your health. Oh well, what are you going to do. He is destined for a job at the FDA since the FDA only hires stooges from Kraft, Monsanto, Cargill and the like.

    TR

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